9/22/2023 0 Comments Last level of angry birds 2![]() Then Supercell, located only a few miles away from Rovio HQ, launched Clash of Clans ( Clash of Clan's deconstruction here) and Hay Day (and Hay Day's deconstruction here) which both parked permanently on the top of the grossing charts for 5 years (!!!). First Natural Motion’s CSR Racing ( read CSR's deconstruction here) broke all the grossing records. To sum it up, in 2012 everything was better the great and no-one wanted to break the formula. The paid games, such as Angry Birds Space and Angry Birds Star Wars did close to dozen(s) of millions of dollars on their launch weeks alone and the only free-to-play game, Angry Birds Friends, was delivering hefty weekly revenues despite significantly underperforming when looking at KPIs such as the revenue per daily active player. We argued that by doing so, we would not only increase the game’s revenue but also increase engagement and retention.īack in 2012 going free-to-play was considered a revolutionary endeavor at Rovio. We wanted to show that we could convert Angry Birds from a classic paid game into a free-to-play game. Long, and in mobile game years very long, time ago my powerful team of five and I took on a challenge. The History, and my experience, of Angry Birds’ Monetization ![]() Today Angry Birds 2 is a perennial top 50 grossing game and it’s only because of the top-notch updates, which have successfully introduced mid-core elements to a super casual game. With each update, the game’s revenue peaked to new heights without declining to the previous lows. The updates in 2016 introduced several core mechanics such as leveling up of Birds and the Slingshot, Daily Challenges and Player vs Player Arena while at the same time keeping the rigorous level content cadence up and running. Instead of keeping up the course of just adding more levels, the Stockholm studio behind Angry Birds 2 went to work. ![]()
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